Activision Adds Call of Duty Moniker to Modern Warfare 2 Boxart
by eXophase Mirror on Jul.09, 2009 at 4:35 pm, under Gaming, PC, PlayStation 3, Xbox 360 | Thread ID: 4756
While Infinity Ward’s latest has widely been referred to as only Modern Warfare 2, it appears that publisher Activision isn’t taking chances with leaving the fabled Call of Duty moniker absent for the game’s retail release. This comes amid analyst concerns that doing so would hurt brand awareness, possibly resulting in less sales.
Community manager Robert Bowling today posted up a photo of what appears to be the near-final boxart for Modern Warfare 2. Sans an ESRB logo, it sports a seemingly out-of-place, stamped on at the last minute Call of Duty insignia. Is this needed? No, but it’ll probably help Activision push a few extra copies to those who wouldn’t recognize it as a CoD title otherwise, making it all worth the while.
Activision Adds Call of Duty Moniker To Modern Warfare 2 Boxart - [eXophase.com]
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July 11th, 2009 at 5:13 am
Great Choice!
July 11th, 2009 at 5:13 pm
I don't see how not having Call of Duty in the name will affect sales.
Everyone is going to be talking about this game, especially around release, and once people see Modern Warfare 2, you know its going to be the sequel to CoD:Modern Warfare.
July 11th, 2009 at 5:35 pm
Like QuickJay said, the clue's in the name.
I really like the cover though.
July 11th, 2009 at 6:13 pm
Everyone is going to be talking about this game, especially around release, and once people see Modern Warfare 2, you know its going to be the sequel to CoD:Modern Warfare.
People who are uneducated about games will make this purchase because of this inclusion. I know a few people who just bought Call of Duty 5 because it was the next COD game (with little knowledge about the game itself) and would not necessarily buy MW2 when they see it in the store because it wouldn't bear the title of COD. People buy Guitar Hero II / III because it bears the name, if it were to ditch the name and become something like "Legends of Rock" people are less likely to make the purchase. You assume people will know what Modern Warfare II is/will be but you're probably wrong. Most people label MW1 as COD4 and even in conversation use "Call of Duty 4" when discussing it, not the subtitle of Modern Warfare.
There are also a lot of COD4 players that still know nothing about MW2. When you are not on blogs as much as we are or on discussion forums then your news comes from TV shows and magazines (even then not everyone subscribes to magazines and EGM is no longer with us)